Local football team looks ready for promotion drive
Castle Cary Football Club can thank local company, Crown Pet Foods, for looking the part as they prepare for a major push to secure a quick return to the county’s Premier Division. The disappointment of last year’s relegation to Somerset Senior Division One was a distant memory as the club took delivery of its new kit sponsored by the company’s Royal Canin brand of super premium dog and cat food.Willingness to learn, confidence and pride is critical for success on the football field,” says Club Manager Tony Pike. “Every member of the club is absolutely delighted with the sponsorship, especially as it has been confirmed so early in the season.”
During a recent visit to the Club, Crown Pet Foods’ Managing Director, Jean-Lin Pelatan, was introduced to the team as they wore their new kit for the first time. “We’re very pleased to help the local football team in this way and we wish them every success for the rest of the season.”
“Our reliance on significant sponsorship cannot be overstated,” says Club Chairman Brian Silvester. “The support of one of the area’s major employers is a real boost for us – not just for covering important costs, but also in terms of our own credibility and the sustained development of the club within the community. I am confident such sponsorship will help to fuel further success on the pitch and as we have Charter Standard Development Club status, this will help us to realise our longer term plans to find a new permanent base for the Club.”
New Managing Director for Crown Pet Foods
19 June 2009
Crown Pet Foods, based in Castle Cary in Somerset, has confirmed the appointment of Jean-Lin Pelatan as the company’s new Managing Director. He now assumes full responsibility for all interests of the market-leading pet food manufacturer in the UK and Ireland, following senior roles in the United States and Belgium within The Royal Canin Group – the parent company of Crown Pet Foods.
Mr Pelatan replaces Francois Demauge who is moving to Royal Canin’s headquarters in France as International Marketing Director for the Group’s worldwide operations.
Responsible for establishing the company’s new UK head office and production facility in Castle Cary, Somerset, Mr Demauge has played a central role over the past three years in building the UK market share of the company’s premium pet food brands – Royal Canin and James Wellbeloved. He spearheaded the company’s move into a new purpose-built facility in South Somerset, protecting the jobs of its existing workforce and providing new employment opportunities for local people. He has also overseen the successful programme to resolve initial production concerns at the new facility, working closely with the local community and The Environment Agency.
“Our move to new premises was not without its challenges,” comments Mr Demauge. “I’m delighted, however, that the company has now not only consolidated its position as one of the country’s most respected pet food manufacturers, but has also demonstrated its commitment to be a responsible, responsive and progressive employer in the local area. We have a highly motivated and growing workforce with leading-edge production capabilities that are the envy of our competitors, so I’m sure the company is now well placed to build on its success for many years to come.”
Mr Demauge and Mr Pelatan have known each other for many years, having both held senior management positions within the Royal Canin Group. Since then, Mr Pelatan spent several years as a Financial Analyst at the Group’s US operation in Missouri before moving to become Chief Finance Officer of the Belgian subsidiary in 2001 where, subsequently, he held senior sales and marketing positions. More recently, he has been responsible for Royal Canin’s Supply Chain in Europe, providing logistics, marketing and sales support for the Group’s growing list of European operations.
“I’m absolutely delighted to be taking over the reins from Francois at such an exciting stage in the development of our UK interests,” says Mr Pelatan. “We share the same values and commitment, having both worked for The Royal Canin Group for many years, and I’ve already seen the enthusiasm and drive of our growing workforce in Castle Cary at first hand.
“We’re now approaching full production at the facility, our substantial investment in odour abatement technology is working well and we’re now well on track to meet our target for double-digit growth year on year – which is great news for everyone involved with the company, our customers and the local economy. I’m very much looking forward to continuing the regular and close dialogue with representatives from our local community and building on the developing goodwill that is so much in evidence and has helped to establish Crown Pet Foods as a major employer of which the area can be proud.”
The successful programme to address concerns expressed by some members of the local community, when the new facility in Somerset commenced production at the beginning of last year, has now been adopted as a model for all new production operations within The Royal Canin Group – including new facilities in China and Canada. It has also been highlighted in various presentations and briefings here in the UK as an example of how a manufacturer’s commitment and determination has helped to resolve such concerns from its neighbouring community.