How we make pet food
What are our ingredients?
Our foods are made from combining the following ingredients in the right amounts for each of our specialist recipes:
- Proteins (in the form of dried meat fit for human consumption)
- Cereals
- Fats (in the form of gravies)
- Vitamins
- Minerals
How are our kibbles made?
The kibbles are made by combining dried meat and cereals, minerals and vitamins, cooking the ingredients using a combination of steam and pressure and adding a gravy coating.
So a bit like a roast dinner on a large scale where all the ingredients are combined to make biscuits!

Is there any odour?
Our production facility is a huge, pristine kitchen and odour is produced when we bake the kibbles.
How do we manage the odour?
We use a combination of different technologies:
Condenser - This absorbs water soluble odours and cools steam from the cooking process to increase lifespan and efficiency of the carbon filter.
Carbon Filter - A filter containing highly porous activated carbon which absorbs odour molecules as the steam is passed through it.
Applied Plasma Physics (APP) non-thermal plasma. Steam emitted from the cooking process passes through 200 tubes where high-energy electrons break down odour molecules.
We carry out regular sniff-testing in addition to sampling and scientific analysis; independent testing is also carried out. Click below to see a diagram showing our Odour Management System.

